What's a social media influencer?

A BIG trend in marketing and advertising right now is the use of social media influencers to promote and endorse products and services. This method of advertising is becoming one of the most used techniques by companies due to the pervasiveness (= being everywhere) of social media.

But many people are questioning the integrity (= honesty) of some social media influencers. How do their followers know whether they truly and genuinely think a product is good or they are just saying it is good because a company has paid them?

Watch and listen to the video below about social media influencers. Then enter your details below to access the TEN sentence completion sentences. Read the sentences, identify the keywords, predict the answers and then listen to the video again to find the answers.